Japan’s e-book market is quite a dynamic one on its own, where the quartet comprising of Sony, Panasonic, Rakuten and Kinokuniya have all come together, joining forces to embark on a new digital quest. All four companies intend to work on a system which would enable them to purchase and read content across their respective e-readers regardless of manufacturer. This is made possible because of a centralized Web-based marketplace, letting you manage your downloads and browse bestsellers without missing a beat. 

Basically, this new eco-system epitomizes the “Caring is sharing” concept, where the love is shared all around. At press time, head honchos from the respective companies have already held meetings with a bunch of digital publishers, and they are hoping to rope in more folks into the initiative when the project rolls out later this year.

No idea on whether companies across the Pacific will find such an initiative worth imitating – perhaps they will adopt a wait and see attitude before making the next move?

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