Despite the iPad being heralded as the king of tablets, thanks to the variety of Android OEMs, Android is still the reigning platform even when it comes to tablets. However it seems that Microsoft’s Windows platform could start to account for a larger slice of the pie by 2019, at least according to the folks at Strategy Analytics (subscription required; via IBN Live).
According to the company’s latest report, it seems that at the moment, iOS tablets account for about 22% of the market, and Android is commanding a whopping 68%. This basically means that as far as Windows is concerned, they are only holding a very small slice of the pie at 10% of the market.
However it seems that shipments of Windows-based tablets have seen a 58% YOY increase and based on those estimates, Strategy Analytics thinks that Windows could account for 18% of the tablet market by 2019. However it seems that this increase in market share comes mainly at the expense of Android.
The company predicts that by 2019, we could be looking at iOS commanding 23% of the tablet market, 18% for Windows, and 59% that goes to Android which still puts them at the majority, but ceding a lot of ground to Windows. Of course it remains to be seen if that will actually happen, but with devices like the Surface Pro 4 being launched that has been gaining a fair bit of traction, it may very well be possible.