When it comes to Windows-based handsets, there aren’t that many in the market right now. The bulk of the ones that are available have either been made by Nokia or Microsoft who acquired Nokia’s mobile division several years ago. This means for the most part there isn’t quite as much variety compared to Android.

Now most OEMs seem to favor Android and understandably so, but for some reason Japanese company NuAns has decided to come up with a Windows 10 Mobile device called the Neo. The device has actually been launched in Japan but the company has recently decided to launch the phone in other parts of the world and have created a Kickstarter campaign to bring it to other markets.

In terms of specs, the NuAns Neo isn’t exactly the most powerful phone we’ve seen. It comes with a 5-inch 720p HD display and comes with a Qualcomm Snapdragon 617 chipset. There  is also 2GB of RAM accompanying the phone, a 13MP rear-facing camera, a 3,350mAh battery, and will connect via USB-C.

However as you can clearly see in the video, it is obvious that the emphasis is placed on the design where users can customize the phone in two tone covers or a flip case depending on their preference. If you’d like to support their campaign, then head on over to its Kickstarter page for the details.

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