apple_logoWe know that as far as smartphone platforms are concerned, Android is the clear dominating platform with an estimated 9 out 10 smartphones being powered by Android. As impressive as that may be, at the end of the day it really boils down to a matter of dollars and cents, in which this time Apple is the clear winner.


According to analysts at BMO Capital Markets (via 9to5Mac), they have estimated that Apple for Q3 2016 had managed to capture a whopping 103.6% of the smartphone industry profit. Now you might be thinking how is that even possible? Apparently this is because other smartphone OEMs have actually lost money, which is to Apple’s benefit.

As for Apple’s closest rival in the mobile space, Samsung, BMO has estimated that they have only managed to gain a measly 0.9% of the smartphone industry profit which we have to say does seem suspiciously low. However it seems that Samsung has sold more phones with 21.7% of smartphones sold, versus Apple’s 13.2%, which suggests that despite selling less in Q3, Apple profited more.

That being said, we should note that despite pretty much taking all of the industry’s profits, Apple’s iPhone sales has actually been on the decline for the past three quarters now. Many expect this to change in 2017 with the new iPhone 8, but that remains to be seen.

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