There is the popular saying, “There’s no such thing as a free lunch”. This is especially true in the software industry where apps that are free typically come with certain strings attached, whether it be ads or in-app purchases, but for the most part sometimes free apps aren’t technically free.
Now if you were quick enough and updated to Windows 10 for free, we guess this logic applies because according to reports, it seems that Microsoft appears to be running ads inside of Windows 10’s File Explorer where as you can see in the screenshot above, they are advertising their OneDrive cloud storage service.
Given that this is for a Microsoft product, we guess in a way you could also see it as a “reminder” that OneDrive exists as opposed to an ad, but the way it is worded certainly sounds like it. Users can dismiss the ad and it will be gone if you click “Not now”, but chances are it might pop back up again.
It’s not particularly intrusive but with Microsoft’s history of aggressively pushing Windows 10 onto its users, we’re guessing that not many might be pleased with this. We’re not sure if Microsoft plans on opening it up to third-party companies, but hopefully they won’t. In the meantime if you’d like to stop seeing this ad/reminder, head on over to View > Options in File Explorer and turn off the option for “Show sync provider notifications”.