Shipping items over air is expensive than a variety of different options. The costs can be astronomical when you’re trying to ship hundreds of thousands of units of a new product. However, if you’re feeling the pinch from a demand-supply gap, you tend to do whatever you possibly can in order to meet rising demand. That’s what Nintendo did for the Switch. In order to meet high demand for its new console, Nintendo has actually been shipping Switch consoles by air.
Nintendo confirmed recently that it has sold more than 2.7 million units of the Switch globally ever since the console was first released in March. It could have sold more had it not been struggling to meet the demand.
GameStop’s Senior Director of Merchandising, Eric Bright revealed to Forbes that demand for the Switch has actually been exceeding the retailer’s expectations. A spokesperson for Nintendo confirmed to The Wall Street Journal that “We carried some of the Switches by plane in March to serve our customers more promptly.”
Nintendo will certainly have incurred significant shipping costs after this exercise but it had to do that in order to meet demand. The company normally ships consoles by ship as it’s a cheaper way of moving products across continents.
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