While Amazon might have been the first to the market with a speaker featuring a built-in digital assistant with Alexa, there have been some obvious features missing from the platform that Amazon’s competitors were quick to capitalize on, such as the ability to distinguish between the voices of different users, something that Google introduced earlier this year to its Home device.

The good news for Alexa users is that if this was a feature you were hoping for, you’ll be pleased to learn that Amazon has recently started to roll out customized voice detection for Alexa-powered devices. Basically this means that Alexa will now be able to support multiple users and recognize them by their voice.

In turn this also means a more personalized experience where users can get personalized shopping lists, music selections, and more, based on their personal preferences and history. At the moment the multiple user support will work with Flash Briefings, shopping, Amazon’s Music family plan, and Alexa to Alexa voice calling, but Amazon does plan to add more functionality in the future, with the company promising that Alexa will get smarter the more users use it.

For additional details on how to setup multiple user support, head on over to Amazon’s website.

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