Facebook users often find that the videos they upload are removed for copyright violation if they include a song. If they don’t own the rights to that song, Facebook will eventually remove their videos. That will no longer happen, as long as the rights to that song are held by Universal Music Group. Facebook has inked a multi-year licensing agreement with the massive music label which allows its users to upload music in their videos. This agreement also covers Instagram and Oculus.
Universal Music Group has also said that this multi-year agreement will be expanded later to cover Facebook Messenger as well. This deal is a step in the right direction as it will tackle the prevalent copyright infringement issues related to music on the world’s largest social network.
Facebook says that it’s going to work with Universal Music Group to launch music-based products on its platforms in the future. It hasn’t detailed what these products are going to be.
This partnership allows users to upload videos that contain licensed music on Facebook and also personalize their music experiences on Facebook, Instagram, and Oculus.
Universal Music Group is only the first label to ink such a licensing deal with Facebook. The company is said to be in talks with other major labels like Sony Music Group and Warner Music Group as well for similar deals.