Facebook confirmed late last year that it has signed a multi-year licensing agreement with Universal Music Group. The deal allows Facebook users to upload videos that include a song even if they don’t own the rights to it. In the past, Facebook would eventually remove videos that contained songs that were not owned by the uploader. Facebook has now inked a similar deal with Sony.
Facebook has been negotiating with rights holders over the past few months to clear the way for its users to upload vidoes with songs owned by major publishers.
The deal allows Facebook, Oculus, and Instagram users to upload and share videos that contain music from the Sony/ATV Music Publishing catalog. Facebook was inevitably going to make a similar deal with Sony on this and it doesn’t hurt that it’s the largest music publisher in the world.
“We are thrilled that in signing this agreement Facebook recognizes the value that music brings to their service and that our songwriters will now benefit from the use of their music on Facebook,” confirmed Sony/ATV Chairman Martin Bandier.
The multi-territory, multi-year deal with Sony opens up a catalog of more than three million songs to Facebook users. It also provides the publisher’s songwriters with an opportunity to earn royalties from the user of their music on the world’s largest social network.