If you love using GIFs, there are several GIF platforms available on the web, such as Giphy and Tenor, in which the latter’s case has been acquired by Google. The announcement was made on Google’s blog in which Google shares some ideas on how they plan to leverage their latest acquisition.

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According to Google, “Most people now use Google Images to find more information about a topic, and to help them communicate and express themselves—case in point, we see millions of searches for GIFs every day.” They add, “With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood. Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard.”

Google’s announcement also confirms that Tenor will continue to operate as a separate brand, much like how other Google acquisitions have continued to operate under their own brand, such as Waze. We’re not sure if Google has bigger plans for Tenor in the future, like maybe better integrating GIF support into their products and services like Android, Gmail, or G Suite, but for now it looks like it will business as usual.

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