According to the data, it appears that Apple’s market share in China is around 8%, which when you consider the market share of other companies, seems rather small. Based on Counterpoint’s analysis of the Chinese market, it looks like Huawei actually commands the lion’s share of the market at a whopping 40%.
This is followed by Xiaomi who commands 28%, and interestingly enough Apple comes in third at 8%. Other Chinese vendors such as Vivo and Oppo come in fourth and fifth at 7% and 6% respectively. However these top 5 brands do represent 84% of the market which is saying a lot, although there does not seem to be any mention of China.
According to research analyst Flora Tang, “E-commerce is now a key part of Apple’s channel strategy in China, contributing to almost a third of its total sales in China. Riding on the trend it was the third largest brand in terms of sales volume during the 618 festival. iPhone X and iPhone 8 Plus surprisingly remained one of the popular and top selling models in China during Q2 2018.”