Google Home Hub, the company’s first smart display, can now help you with your beauty routine. The company today announced that the Home Hub can now play makeup tutorials from Sephora in response to a voice command. Makeup tutorials are quite popular online. Google says that over 81 million how-to related beauty searches were recorded on YouTube last year.


Sephora is one of the many beauty brands posting tutorials on the video sharing service. It can often be difficult to follow along with the tutorials without spilling the product on your smartphone or computer.

Google says that this is why the Home Hub is great because it can let you watch the tutorial on its visual display completely hands-free since you will be able to control the playback using voice commands.

In order to play the makeup tutorials, all Home Hub users have to do is say “Hey Google, play contouring videos by Sephora,” for example, as they can swap out “contouring videos” for any other makeup technique that they want to see. They can then use their voice to pause the video, skip ahead or go back for any length of time.

This partnership goes beyond surfacing the makeup brand’s tutorials on the smart display. The Google Home Hub is now also available for sale on so the next time you visit the site to buy some makeup, perhaps pick up Google’s smart display as well.

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