Netflix, on the other hand, has never offered users a free tier before, but that is changing. The company has announced that they will now be offering users in Kenya a free streaming tier. There will not be ads, although it will be limited to mobile-only (Android), and according to Variety, only a quarter of Netflix’s catalogue will be available.
The idea here is to entice users and convince them that what Netflix has to offer is good enough for them to upgrade to a paid subscription to unlock everything. According to Netflix, “If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service. And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well.”
It’s an interesting move by Netflix and we have to wonder if maybe this could lead to Netflix exploring more subscription options in the future. That being said, we’d like to remind you that this is only available for Kenya, the rest of the world will have to keep using and paying for Netflix the regular way.