In a market where more than ~1000 phones are released every year, consumers need a way to quickly know about the performance of smartphone cameras, the #1 feature that affects purchase decisions according to OEMs we talked to.

To quickly guide potential buyers, we communicate our Uber-G Camera HW (hardware) and Uber-G Camera IQ (image quality) scores with a series of color-coded logos and awards.

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Ultimate mobile cameras: the best of the best

ULTIMATE YYYY-MM mobile UBER-G SCORE CAMERA IQ BEST
ULTIMATE YYYY-MM mobile UBER-G SCORE CAMERA IQ BEST [Pillar]Specific category being considered
ULTIMATE YYYY-MM mobile UBER-G SCORE CAMERA IQ X TOP

The best performing smartphone cameras are labeled “Ultimate” because they are the best, no matter the price point. As ~$500+ smartphones increasingly challenge high-end handsets, a “Premium” ($450-$600) phone can challenge a “High-end” phone ($600-$1200+) in one or many aspects of mobile photography.

Color-coded market segments

Because of the way people shop (based on budget), smartphones are typically promoted by retailers, carriers, and OEMs within specific market price-segments, so we will use a color code for users to have a feel for a camera’s market positioning.

Image-quality (IQ)

000Image Quality score UBER-G SCOREScoring/ranking system name IQImage-Quality based scoring system CAMERA Mobile High EndCategory based on price YYYY-MMDevice launch date [Device]Device brand and name
000Image Quality score UBER-G SCOREScoring/ranking system name IQImage-Quality based scoring system CAMERA Mobile PremiumCategory based on price YYYY-MMDevice launch date [Device]Device brand and name
000Image Quality score UBER-G SCOREScoring/ranking system name IQImage-Quality based scoring system CAMERA Mobile High Mid RangeCategory based on price YYYY-MMDevice launch date [Device]Device brand and name
000Image Quality score UBER-G SCOREScoring/ranking system name IQImage-Quality based scoring system CAMERA Mobile Low Mid RangeCategory based on price YYYY-MMDevice launch date [Device]Device brand and name

Hardware (HW)

000Camera hardware score UBER-G SCOREScoring/ranking system name HWhardware-based score CAMERA Mobile High EndCategory based on price YYYY-MMDevice launch date [Device]Device name and brand
000Camera hardware score UBER-G SCOREScoring/ranking system name HWhardware-based score CAMERA Mobile PremiumCategory based on price YYYY-MMDevice launch date [Device]Device name and brand
000Camera hardware score UBER-G SCOREScoring/ranking system name HWhardware-based score CAMERA Mobile High Mid RangeCategory based on price YYYY-MMDevice launch date [Device]Device name and brand
000Camera hardware score UBER-G SCOREScoring/ranking system name HWhardware-based score CAMERA Mobile Low Mid RangeCategory based on price YYYY-MMDevice launch date [Device]Device name and brand
  • High-end: $600+
  • Premium: $400-$600
  • High mid-range: $250-$400
  • Low mid-range: $150-$250

The market segment is based on the launch price, not the current retail price, to avoid confusion as the device price go lower.

Mobile Camera Awards

Top Awards

TOP X Award dateYYYY-MM UBER-G SCORE IQImage-Quality based score and ranking CAMERA Mobile Low Mid RangeCategory based on price YYYY-MMDevice launch date [Device]Mobile device brand and name

Each market segment has a Top 3/5 mobile cameras based on their HW or IQ scores. Because so many phones are coming out, each award is labeled with a year/month. It is the equivalent of being Olympic Champion of a specific year and discipline.

Best Awards, per category

BEST [Pillar]Specific category being considered YYYY-MMAward date UBER-G SCOREThe ranking system name IQImage-Quality based ranking CAMERA Mobile PremiumCategory based on launch price YYYY-MMDevice launch date [Device]Device brand and name

To add some nuance, we highlight when mobile cameras are the “overall best,” or lead in one of the score Pillars like night photos, zoom, etc.

Summary

The Uber-G Camera score visuals provide quick, relevant and nuanced information about cameras that have been rated with our rating system. At any time, consumers can consult the most updated Uber-G Camera HW or Uber-G Camera IQ scores, and read our full mobile camera IQ reviews when available.

Filed in Cellphones >Photo-Video..

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