Based on the evidence we’ve seen so far, Apple has gone through multiple designs for the iPhone before deciding on the one that many of us have (or had) in our pockets today. While an exterior design is an important one, it is only part of the whole phone and without properly working hardware and software, what’s the point, right? That being said, Apple’s chief designer, Jony Ive stated in an interview with The Independent that Apple nearly axed the iPhone during its testing phase before it was even launched:


“There were multiple times where we nearly shelved the phone because we thought there were fundamental problems that we can’t solve. [One problem involved an early prototype] where I put the phone to my ear and my ear dials the number [accidentally]

We have been, on a number of occasions, preparing for mass production and in a room and realised we are talking a little too loud about the virtues of something. That to me is always the danger, if I’m trying to talk a little too loud about something and realising I’m trying to convince myself that something’s good.

You have that horrible, horrible feeling deep down in your tummy and you know that it’s OK but it’s not great. And I think some of the bravest things we’ve ever done are really at that point when you say, ‘that’s good and it’s competent, but it not’s great.”

Sure sounds like a close call, but we’re sure that many iOS fans and users out there are probably relieved that Apple decided to keep at it!

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