A few days ago, RadioShack rebranding got some buzz, some people understood that RadioShack was renamed “The Shack”, but that’s not what’s happening : “The Shack” is a new brand creative platform that will be unveiled during a three-days launch event taking place in New York City and San Francisco, august 6-8. “This creative is not about changing our name. Rather, we’re contemporizing the way we want people to think about our brand. THE SHACK speaks to consumers in a fresh, new voice and distinctive creative look that reinforces RadioShack’s authority in innovative products, leading brands and knowledgeable, helpful associates.” said Lee Applbaum, RadioShack’s Chief Marketing Officer.
I (Eliane) am appointed by RadioShack alongside my colleagues tech bloggers Gina Hughes from TechieDiva, Beth Blecherman from Techmamas and Ponzi Pirillo from Ponzarelli.com to present Tech Makeovers during the event (aug. 6, 7.30-10 am SF time. aug 8, 10 am-noon and 3-4 pm SF time). I will be in San Francisco with Beth, Gina and Ponzi will be chatting with us through a giant Netbook from NYC.
Netogether is a three-day event taking place in New York City ’s Times Square and San Francisco ’s Justin Herman Plaza on August 6, 7 and 8. The event will connect the cities with two, 17-foot laptop computers with webcams that allow live video and audio exchanges. Netogether will feature live music, celebrity appearances and contests to demonstrate how technology can keep people connected – even 3,000 miles apart.