RadioShack Netogether, connecting  SF and NYC, August 6-8


A few days ago, RadioShack rebranding got some buzz, some people understood that RadioShack was renamed “The Shack”, but that’s not what’s happening : “The Shack” is a new brand creative platform that will be unveiled during a three-days launch event taking place in New York City and San Francisco, august 6-8. “This creative is not about changing our name. Rather, we’re contemporizing the way we want people to think about our brand. THE SHACK speaks to consumers in a fresh, new voice and distinctive creative look that reinforces RadioShack’s authority in innovative products, leading brands and knowledgeable, helpful associates.” said Lee Applbaum, RadioShack’s Chief Marketing Officer.

I (Eliane) am appointed by RadioShack alongside my colleagues tech bloggers Gina Hughes from TechieDiva, Beth Blecherman from Techmamas and Ponzi Pirillo from to present Tech Makeovers during the event (aug. 6, 7.30-10 am SF time. aug 8, 10 am-noon and 3-4 pm SF time). I will be in San Francisco with Beth, Gina and Ponzi will be chatting with us through a giant Netbook from NYC.

Netogether is a three-day event taking place in New York City ’s Times Square and San Francisco ’s Justin Herman Plaza on August 6, 7 and 8. The event will connect the cities with two, 17-foot laptop computers with webcams that allow live video and audio exchanges. Netogether will feature live music, celebrity appearances and contests to demonstrate how technology can keep people connected – even 3,000 miles apart.

Filed in Announcements >Events >Top Stories..

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