The Nintendo Wii U will go on sale next week. So, it is but fitting for the company to ramp up its marketing. And who could do it better other than Nintendo president Satoru Iwata. Iwata chose YouTube as his ideal platform for marketing and decided to conduct an unboxing video of the Wii U, particularly the Wii U Premium Pack. As seen above, the Nintendo president begins what he calls an “official pre-release unboxing ceremony” with a traditional Japanese greeting and by grabbing a pair of gloves. “It’s actually the first time for me to open one of these boxes,” he says.
The Wii U Premium Pack, according to Iwata, weighs 4.25kg and that the actual gaming console weighs 3.67kg. “These white gloves kind of make me feel like Mario,” the president jokingly commented while opening the box. There are two parts – the Wii console and the Wii U GamePad. There’s also a “bricky” grey AC adapter which connects to the Wii U console and a smaller AC adapter which connects to the Wii U GamePad. Iwata also showed the operations manual, a Dragon Quest Wii U beta registration which is only available in Japan, and the Wii U console stand. “It feels like I’m a host on a shopping channel,” Iwata adds. Setting up the Wii U seems easy. And boy, we can’t tell you how excited we are to get our hands on one of these.