Swedish retailer H&M, which so happens to be the second largest clothing retailer in the world, today launched its online store for the U.S. It has more than 300 brick and mortar retail stores in the U.S., the retailer has offered the facility of online shopping in a few European countries, it has now finally gone through with the plans of launching an online store in the U.S. The entire H&M catalog will be available online, so you can purchase whatever you desire from the comfort of your own home.
H&M has taken a different approach in this particular business. Unlike its competitors such as Amazon’s clothing department or Zara, the retailer is not offering free shipping. Instead, it will charge a flat $5.95 shipping fee regardless of how many items are purchased. Since customers aren’t allowed to return items at their local H&M retail store, like Zara allows its customers, the $5.95 shipping fee will contain a prepaid return label as well. H&M had twice planned on launching its U.S. online store, once back in 2011, the third time has evidently been the charm.