If you’re a fan of Apple and you want to learn more about the company that usually plays with its cards close to the chest, you’re probably looking forward to Yukari Iwatani Kane’s “Haunted Empire: Apple After Steve Jobs”. The book is supposed to talk about how Apple has fared over the years after Steve Jobs’ passing in 2011.
There will always be critics about everything, whether it be about a book, a restaurant meal, a smartphone, and so on, but in this case it seems that Apple’s current CEO, Tim Cook, is the most critical about Kane’s book, going as far as calling it “nonsense”.
In an email sent to CNBC, Cook claims that the book failed to capture Steve Jobs or anyone else at the company. He even lumped the book in with other Apple books which he too called as “nonsense”. “This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company.”
However if there was one positive thing he took away from the book’s otherwise gloomy premise, “We’ve always had many doubters in our history. They only make us stronger.”
Kane has since sent the folks over at Re/Code an email on her thoughts about Cook’s statement, claiming that she must have touched upon a nerve. “For Tim Cook to have such strong feelings about the book, it must have touched a nerve. Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.”
For those who have managed to finish the book or are progressing through it, what do you guys think? Does Tim Cook have anything to be truly upset about?