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How Far Can You Leverage a Brand?

06/23/2011, With the launch of an Android-based Sidekick and the close of the Danger service, can the brand recover its status as a cultural icon? The inevitable shuttering of the Danger service earlier this month came and went without a lot of hoopla, providing an...

T-Mobile/Danger Sidekick servers will be shut down on May 31st

05/27/2011, For folks who are still using the Danger Sidekick from T-Mobile, we’ve got some bad news for you. T-Mobile has officially announced that they will be shutting down the Sidekick data servers on May 31st. While this means that you’ll no longer...

T-Mobile Sidekick 4G will have limited supplies at launch

04/15/2011, The highly popular phone that makes a comeback on T-Mobile this month might be limited in quantity when it goes on sale. According to reports, Samsung’s Android 4G social phone, the Sidekick 4G will be limited in supply for the first week or two...

T-Mobile Sidekick 4G is alive and kicking

03/15/2011, Every hero needs a sidekick, and anyone who is looking for a smartphone will, well you know where we’re heading with this – need a Sidekick too – a Sidekick 4G in this case. The handset itself is developed by Samsung and will run on the...

Upcoming T-Mobile Sidekick pictured, manufactured by Samsung

01/27/2011, We previously caught wind that T-Mobile’s popular Sidekick would be making a comeback and now leaked pictures of what apparently is the upcoming Sidekick have surfaced. The phone still features the usual Sidekick form factor, but one of the things that...

T-Mobile to resurrect Sidekick line

07/02/2010, T-Mobile has been slated to resurrect the Sidekick line, where the newer iterations will be based on the Google Android platform. Word has gone round that the US carrier has already been working on an Android-powered Sidekick for some time already, but...