Glo Pillow offers gentle wake up call

There is nothing quite as disorienting as waking up to the shrill scream of an alarm clock every morning, which is why the Glo Pillow offers a great alternative if you have the dough to spare. The Glo Pillow offers all the creature comforts of a regular pillow for a good night’s rest, but it also features built-in soft LED lights that wakes you up gently by slowly increasing their brightness over 40 minutes just like how Mr. Sunrise would. Under the few layers of foam also feature an embedded digital display that tells the time. So far this is a concept design and will probably cost a bomb, but assuming this was real, would you purchase it?