Watchfire Digital Outdoor has announced its next generation of digital billboards that utilize the latest field adjustable super-efficient LED technology as well as a new cabinet design that reduces the board’s weight by up to 12%. This new billboard provides outdoor operators with the choice between a super-bright, super-vivid 7,500 NIT daytime setting for maximum impact or a setting as low as 5,000 NITs, that is by far the more suitable approach in many situations. This new line of billboards can theoretically save outdoor operators up to 40% on energy bills, although being conservative, you could probably halve that amount. With the capability of dialing-in 100 levels of customizable daytime brightness, you no longer need to worry about people being unable to see what you’re advertising come rain or shine.
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