WWF Paper Dispenser

Saving the environment starts with saving paper, and what better way than with this novel WWF Paper Dispenser?

To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume. Sounds (and looks) like a pretty neat idea to me!

Which makes me wonder, which would leave a larger negative impact on the environment? The carbon footprint from manufacturing an e-book reader like the Kindle or churning out paperbacks?