Blu-Jacket Design Concept

The Blu-Jacket you see here is designed by Lunar and uses flexible organic e-paper to show passers-by your current mood (that is, if they’re not too hot when it comes to reading facial expressions), a choice of subway maps (as shown) or even play back advertisements. I wonder how sustainable this is – after all, it would give plenty of ‘wolves’ out there an excuse to stare at an ample chest, claiming that they’re trying to trace their train route from home to the workplace. Anyways, this will probably be out of reach for most people as electronic fabric isn’t exactly the cheapest in the whole world and chances are it will cost many thousands of dollars.