Now, American Express cardholders can swap in their reward points for FarmVille credit, an online game playing currency, rather than exchange it for physical goods. American Express is now allowing users to exchange reward points for in-game virtual currency through FarmVille’s creator Zynga in the form of virtual goods or game cards, which start at $2 denominations for 200 points. According to TechCrunch:
Some of the rewards come fairly easy, with prices beginning at 200 points; others run into the thousands. To help make these rewards more appealing, Zynga is offering exclusive virtual items like a Purple Cow in FarmVille (540 AmEx member reward points), a CafÃ© World Amex Lightning Stove (1945 points), and other goods that can’t be acquired any other way in the games. More items will be coming on December 6, with support for more games, including FarmVille.