GameFly intends to rent out games – via a new program which will let these titles arrive at your doorstep digitally instead of taking the snail mail route. This is definitely a step up from the current game rental service that takes the old school route, although the new digital store will be cold and ruthless as it will remove access to games whenever your subscription ends in an automated manner, leaving no room for human error or empathy. Well, rules are rules, but sometimes it can be nice to have more “heart” in a business, if you get my drift. Do enjoy the video on this new service after the jump.

According to GameFly co-founder Sean Spector, “It’s kind of like a Spotify or Rhapsody or a Napster. You have access to the content as long as you are a subscriber but when you are no longer a member, the content then disappears.”

Early next month, expect to see a closed beta of the downloadable client launch, while the full version is tipped to arrive in time for the holidays. It is said that there will be around 100 games put up for download at first, and it will be confined to the PC platform at the moment although there are plans to include Mac games at a later date.

Filed in Computers >Gaming..

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