There was a recent concert that featured the dance duo LMFAO and rapper/producer Swizz Beatz which was different from the rest – it not only kept fans entertained, but also enabled an experiment concerning mobile ticketing to run the course. Known as the Billboard Summer Blowout party, this is touted to be the first ever event that has all of its tickets distributed via a rather modern channel – that of cell phones. Joshua Dziabiak, founder of ShowClix, is behind this new service that delivers MMS tickets, and he hopes that this method will be able to change the way ticketing works. On the bright side, there are no more pieces of paper to be printed on if you’re a treehugger, but it no longer appeals to scrapbookers since you have no more physical ticket stubs to collect.
ShowClix has been in the business of making mobile ticketing available for concerts for over three years now. The moment you decide to pick up tickets for a particular concert, the purchaser will have sent it to their cell phone via a text message. To gain entry to the event, just turn up and show your phone – another device will be used to scan it.
Makes it all the more important to make sure that your handset has enough electricity to last the distance to the concert’s front door, no? I wonder if organizers have a back up plan for that, as ordinary paper can never run out of “power” since it needs no batteries.