Do you remember the Tamagotchi craze that swept over the world more than a decade ago, as kids were introduced to caring for pets – albeit an electronic one? NoGeMo follows that route so much so that it has been labeled as a Tamagotchi clone, although the purpose of this is not to keep your kid happy with a pet that does not shed fur or having poop to clear, but rather, it intends to educate the Chinese population concerning healthy food. Chinese Greenpeace designed this game as part of their anti-genetically modified food campaign, teaming up with Mobile Now to create NoGeMo. NoGeMo is an iPhone app that will feature the monster as the main protagonist, who has an insatiable appetite that craves for non-GMO foods. Feed it otherwise (or not at all), and he will end up pretty upset.
Just how educational is the NoGeMo game? For starters, it comes with a vast repository of information brands in the Chinese market that contain GMO ingredients. With more than 400 brands that range from alcohol to baby food alongside 20 supermarket listings, this is as accurate as it gets according to Greenpeace. Each day, you will need to feed NoGeMo from a dinner table that has half a dozen brands, and should you pick a brand which has GMO ingredients within, the monster will instantly show his unhappiness. Feed him the right stuff sans GMO, and he will grow in size. Not much thinking required to “beat” this game, no?
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