usma sound clockMost of us are familiar with clocks that tell the time in one of two common formats Рanalog or digital. Of course, wearing watches from Tokyoflash would lead you to believe that you ought to have completed that PhD after collecting your Masters degree, but that is a different story for another day. Lisbon-based studio Cabracega and designer Andr̩ Gon̤alves have come together to develop a spanking new clock that has no visual interface at all Рinstead, this timepiece will rely on sound to mark the current time. Known as USMA, this plain wooden block will feature time-keeping mechanisms within, where it emits a standard chime to mark the turn of an hour, with a single chime at each half hour.

Some might see it as a plain old square wooden box in your home that makes noise once in a while, but at least it is unobtrusive, and I am quite sure the chimes end up more soothing to the ears than most. Marking time at intervals has the effect of making time move at a slower pace – an illusion that is nice to dive into once in a while when we live in such a hectic, fast-paced world.

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