leica storeLeica Cameras churn out some pretty expensive stuff, especially so with limited edition digital cameras. Well, those who want to know what all the rage concerning Leica is about, perhaps you might want to pay a visit to the newly announced Leica Store in Washington DC, where it will open its doors officially this coming May 2nd. This concept store by the legendary German brand will be located at 977 F Street, NW, right in the heart of downtown Washington, DC’s Penn Quarter. What will the store hold? It will boast the entire range of Leica photography and sport optics product portfolio, and is intended to be the place where your love for Leica products spark off – and remain, for life.

Roland Wolff, Director of Corporate Retail at Leica Camera Inc. says, “Perfect for Leica enthusiasts, professional photographers and new customers alike, the Leica Store Washington DC creates a completely immersive experience into the world of photography. Leica Camera has always represented the best in German engineering and the special culture of the picture. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.” I guess they intend to emulate what Apple has done with their Apple Stores worldwide. [Press Release]

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