An interactive poster – now this is advertising in the 21st century, and we would expect a snazzy touchscreen display or sorts, right? Apparently not, as the Listening Post that you see on the right is made out of paper, although it does contain printed electronics that enables it to play song clips when touched. This is made possible as the circuit is completed when you push the right “buttons” on it, as the clever use of conductive ink helps complete the loop. Currently still a prototype, the “Listening Post” poster is actually a guide to bands that perform locally. When you press a thumbnail image, it will play a short clip of a band’s music. Not only that, you are able to book tickets from the poster itself, now how about that? A “paper app” might be the next big thing in terms of advertising, and I do hope that it is printed on recycled paper, or use sustainable resources during the printing process.
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