Sony Corporation has recently announced that they will bid adieu to their optical disc drive business, meaning all the manufacturing of optical disc drives for personal computers will cease in due time, no thanks to fierce competition in the industry that has resulted in ever decreasing prices. You could say that this is an example of how a price war can affect the market, but I guess there is always a way to get away with a higher price point if you have excellent marketing as well as quality products that users won’t mind forking out a little extra for. The thing is this, you are unable to “sex up” an optical disc drive as opposed to say, a portable media player from Apple, right?

To summarize, all operations at Sony Optiarc Inc., a wholly owned subsidiary for the optical disc business based in Atsugi, Kanagawa Prefecture, will have its gears come to a grinding halt at the end of March next year, where the entire unit will be liquidated in due time. I wonder what will the workers in this industry as employed by Sony Optiarc will do though from hence on.

Filed in Gadgets. Read more about Sony.

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