No longer does a good display and well placed products as well as advertisements do the trick for malls and shops when it comes to helping the consumer part with their hard earned cash – no sir, today’s customers are far more informed and smarter, so that they know just exactly what to purchase before they even enter a store. Well, the Shopperception system is something else and intends to up the ante on behalf of shops. Shopperception was developed with Primesense, and it places a small 3D sensor above a store shelf in order to capture shopping behavior. This sensor will check out how ordinary folk interact with products, aggregating all of this data in order to come up with a real-time consumer response report.
Basically, there will be a heat map that shows just which products were picked up a lot, and which were the ones that went unloved. This would allow employees in stores to react in real-time to shopper behavior at the point of sale, as well as end up creating a new space for shopper-brand interaction.
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