There were whispers bandied about earlier this month that Amazon will expand their Amazon Fresh, an online grocery service, over to a market apart from Seattle – the city of angels, Los Angeles. There was not much fanfare to accompany the launch of Amazon Fresh there, as the homepage was updated on the sly, and one would find that Amazon Fresh mobile applications for both the iOS and Android platforms have also been refreshed to reflect this latest change. Having said that, how will this change the grocery purchasing patterns of LA folk? With more than 500,000 products to choose from, and no longer do you need to brave the traffic to have groceries of your choice delivered at your doorstep, it could prove to be yet another winning market for Amazon here.
Of course, after LA we could very well see Amazon Fresh arrive in San Francisco later in the year, and 2014 will be even more interesting as it is rumored that another 20 more markets will be paid a permanent visit by Amazon Fresh, where some of these markets might even be outside of the US. Amazon Prime members in the LA area are able to give the Amazon Fresh service a test under a free 90-day trial agreement, and if you like it, you would have to fork out $299 to take advantage of this service in the following year.