Don’t you think that things are getting out of hand when you have Candy Crush Saga developer King working hard to trademark for the word “candy“? I guess the madness does not end there, as it does seem as though the developer is working to trademark yet another word, and this particular word in question would be “saga”. They might as well go the whole nine yards and apply for a trademark on the word “crush” as well.
One ought to take note, that King, the developer behind Candy Crush Saga, has just come up with just a single game to date, which has proved to be wildly successful. Part of its trademark application process saw King file a legal challenge to The Banner Saga, which happens to be an RPG from developer Stoic. It is really weird, all of this, since The Banner Saga in no way has any similarities to any King properties, but The Banner Saga will be made available only for both PC and Mac platforms, and you cannot even play it on a mobile platform no matter how much you cry out to Santa. A King spokesman did mention that this legal action was not meant to prevent The Banner Saga from using the name, but basically, they were picked to set a precedent for future cases:
“We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.“
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- 2014-03-31: Candy Crush Hires Girl’s Nails As Advertising Space
- 2014-03-25: Candy Crush To Trade at $22.50 Per Share
- 2014-02-25: King Pulls Back “Candy” Trademark Attempt
- 2014-02-18: Candy Crush Saga’s King Files For IPO
- 2014-01-22: King Intends To Trademark “Saga” As Well
- 2014-01-21: Candy Crush Saga Developer Thinks It Owns The Word 'Candy'