Google’s social network is often the butt of online jokes and while it offers a lot of features to users it doesn’t boast the numbers that Facebook and Twitter have. One such feature is Google+ Photos, the service includes powerful editing and photo organization tools that are not found on its rivals. If a new report is to be believed Google might bank on this service to drive growth and to do that it may even break off the service from Google+ altogether.

Citing people with knowledge of the matter, Bloomberg reports that Google is going to separate Photos from the social network in order to attract more users. If this is indeed the case then the independent photo service would no longer require users to be on Google+ though apparently the service will continue to be available for the social network’s users. The report also says that the company might rebrand the service as well.

There is already much speculation about the future of Google+ as it is and this certainly won’t help put a lid on it. Vic Gundotra, the VP who headed Google+, left the company back in April and many of us have been interested in seeing how the social network evolves in the post-Gundotra years.

When contacted by the scribe Google didn’t confirm that its going to make this shift, but did say that its always “developing new ways for people to snap, share and say cheese.”

Filed in Web. Read more about Google.

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