For as long as we can remember and ever since Blizzard introduced its own online server for multiplayer games, it has always been known as Battle.net, something that has persisted throughout the years, or at least until recently where it seemed like Blizzard was considering moving away from it.However it looks like the company has had a change of heart after hearing fans express their disappointment at the rebranding. In a post on its website, “Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.”
According to Blizzard’s reasoning back then, they claimed that there was some confusion between Blizzard and Battle.net, in which it seemed that some players thought they were separate things, which we suppose it could be confusing for those new to Blizzard’s platform, and those are still issues Blizzard wants to resolve.
To address this, Blizzard writes, “Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.”
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