Google has always been about speed, resorting to a no-frills approach as evidenced in their Google search home page, Gmail and even Google+. Over the years they have managed to optimize their system even further, to the point where your search results load as you complete typing them out. So it’s really no surprise to find out that Google is planning to launch a new service that they claim will be able to rewrite your website’s content and present it to your reader in less time than it takes to load your page.

The new service is named “Page Speed Service” and what it does is that it fetches content from your servers, rewrites your pages by applying web performance best practices, and presents them to your readers via Google’s servers across the globe. Google claims that users who subscribe to their services will see speed improvements up to 60%. It appears that practices such as concatenating your CSS code and compressing your images could very well be a thing of the past.

Currently the sign up is limited to a select few web masters although Google has plans to eventually open it up to everyone for a fee.

Filed in Web. Read more about Google.

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