[CES 2012] Fujifilm is launching a total of 19 cameras including 10 compact cameras for CES 2012, and in this category, and I am mostly interested in its rugged offering. Since the rise of the iPhone as the number one camera from which photos are uploaded on Flickr, manufacturers are struggling to find unique features that smartphones cannot match in the small sensor market segment.
It looks like extreme conditions shooting is a feature that people are still willing to pay extra for, especially while vacationing in remote areas where connectivity is out of reach.
Fujifilm introduced the compact rugged cameras FinePix XP150 (with GPS) and FinePix XP100 (without GPS) that are waterproof to 33ft (10M) and shockproof to 6.5 ft (2M), freezeproof to 14°F (-10°C) and Dustproof. The FinePix XP50 is waterproof to 16.5ft (5M) and shockproof to 5 ft (1.5M), freezeproof to 14°F (-10°C) and dustproof.
Housed in a metal uni-body chassis, all cameras feature a 14-MegaPixel CMOS sensor, faster start-up and shot-to-shot times, up to 10 fps continuous shooting, a 2.7” anti-reflective LCD for better viewing in direct sunlight, a FUJINON 5x wide angle optical zoom lenses (28-140mm) with a reinforced hardened glass lens barrier and water repellent coating. Additionally a newly designed double locking door protects the battery, the memory card slots, and the USB and micro-HD ports.
The FinePix XP150 gets GPS antenna, photo navigation, geotagging and an electronic compass. Both the FinePix XP150 and the FinePix XP100 both feature a rechargeable Li-ion battery with up to 330 shots per charge while FinePix XP50’s the Li-ion battery delivers 220 shots per charge.
TheFinePix XP150 will be available in March 2012 in black and orange for $279.95.
The FinePix XP100 will be available in March 2012 in black, blue, orange, silver and green for $249.95.
The FinePix XP50 will be available in March 2012 for $199.95 and will also come in black, blue, orange, silver and green.
Optional accessories for the XP-series include an adjustable float strap, protective silicone skin and a neoprene sports case, available in spring 2012.
Check out the complete specifications on the Fujifilm CES 2012 page.