Fujifilm FinePix XP-Series Rugged Compact Cameras

By Eliane Fiolet on 01/04/2012, filed in Home > Photo-Video

Fujifilm FinePix XP150 - $279.95

[CES 2012] Fujifilm is launching a total of 19 cameras including 10 compact cameras for CES 2012, and in this category, and I am mostly interested in its rugged offering. Since the rise of the iPhone as the number one camera from which photos are uploaded on Flickr, manufacturers are struggling to find unique features that smartphones cannot match in the small sensor market segment.

It looks like extreme conditions shooting is a feature that people are still willing to pay extra for, especially while vacationing in remote areas where connectivity is out of reach.

Fujifilm introduced the compact rugged cameras FinePix XP150 (with GPS) and FinePix XP100 (without GPS) that are waterproof to 33ft (10M) and shockproof to 6.5 ft (2M), freezeproof to 14°F (-10°C) and Dustproof. The FinePix XP50 is waterproof to 16.5ft (5M) and shockproof to 5 ft (1.5M), freezeproof to 14°F (-10°C) and dustproof.

Housed in a metal uni-body chassis, all cameras feature a 14-MegaPixel CMOS sensor, faster start-up and shot-to-shot times, up to 10 fps continuous shooting, a 2.7” anti-reflective LCD for better viewing in direct sunlight, a FUJINON 5x wide angle optical zoom lenses (28-140mm) with a reinforced hardened glass lens barrier and water repellent coating. Additionally a newly designed double locking door protects the battery, the memory card slots, and the USB and micro-HD ports.

Fujifilm FinePix XP100 - $249.95

The FinePix XP150 gets GPS antenna, photo navigation, geotagging and an electronic compass. Both the FinePix XP150 and the FinePix XP100 both feature a rechargeable Li-ion battery with up to 330 shots per charge while FinePix XP50’s the Li-ion battery delivers 220 shots per charge.

TheFinePix XP150 will be available in March 2012 in black and orange for $279.95.

The FinePix XP100 will be available in March 2012 in black, blue, orange, silver and green for $249.95.

The FinePix XP50 will be available in March 2012 for $199.95 and will also come in black, blue, orange, silver and green.

Optional accessories for the XP-series include an adjustable float strap, protective silicone skin and a neoprene sports case, available in spring 2012.

Check out the complete specifications on the Fujifilm CES 2012 page.

Fujifilm FinePix XP50 - $199.95

CES: CES is the acronym for the (International) Consumer Electronics Show, one of the largest consumer-electronics shows in the world. Although it is held in Las Vegas today, the first CES happened in June 1967 in New York City and Bob Gavin, the CEO of Motorola was the opening keynote speaker for that first edition. Subsequently, CES was held twice a year: the summer edition was in New York, and the winter edition was in Las Vegas, that is, until 1998 when CES became a once-a-year show. CES has been the introduction place for key products and technologies, including: Pong (1975), Nintendo NES (1985), Tetris (1988), Compact Disc (1991), HDTV (1998), Xbox (2001), Blu-Ray (2003), OLED TV (2008). Check our latest CES Coverage

Fujifilm: Fujifilm Holdings Corporation, widely known as Fujifilm, is a Japanese photography and imaging company based in Tokyo, Japan. Fujifilm's history runs deep. Although the company was just established in 2006 under the name Fujifilm Holdings Corporation, it actually inherited the imaging and information businesses previously operated by Fuji Photo Film. Co. Ltd., which was founded way back in 1934. Fuji Photo first ventured into the photographic film business. The company eventually entered the optical glasses market in the 1940s and established a joint venture with Xerox in 1962 and launched Fuji Xerox Co., Ltd. The company specializes in imaging and information solutions for photography equipment, optical devices, graphic systems, medical systems, recording media, and the like.

About the author: Eliane Fiolet is the co-founder and editor of Ubergizmo.com where she writes about smart devices, web applications, design and usability. In her parallel life, she owns a Corporate ID design business that helps companies create great brands. Prior to opening her own agency, Eliane worked for a top design firm, Minale Tattersfield Design Strategy, where she created identities for Fortune 500 companies. She also worked in the video game industry as a designer for an award-winning adventure game. Eliane holds a master degree in visual communication and design from the “Art Décoratifs” college and she majored in mathematics and physics in high school. Follow the author on Facebook, Twitter

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