Sony is a champion of proprietary formats, and have been for quite some time already, especially with their Memory Stick format that has irked quite a fair number of Sony fans who wished at times that the Japanese company might be a bit more lenient and include SD memory card support in some of their devices. Well, today marks another momentous affair in Sony’s long history with the release of their XQD memory card range. The XQD specification caters for high-speed, high-performance digital image capture, and when used in tandem with XQD compatible high-end DSLR cameras, Sony estimates that you are able to shoot up to approximately 100 frames in RAW format in continuous shooting mode – now that is very fast no matter what language you put it in. Apart from that, Sony claims that its outstanding high-speed data transfer capability does not compromise the card’s reliability when it comes to protecting users’ data and images.

Using the PCIe interface, Sony’s XQD memory cards are capable of achieving a stable, continuous shooting of RAW images as well as deliver blazing fast data transfer rates of up to 1Gbps; with 125MB/s, write and read. To make sure you are well equipped right from the get go, Sony has also introduced a USB 2.0/3.0 compatible XQD card reader, otherwise known as model MRW-E80, letting you transfer data to your computer in a jiffy. If you so happen to have a free ExpressCard 34 slot, there is also the XQD ExpressCard Adapter. [Press Release]

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