Samsung is bringing its Galaxy phones and smartwatch into Sony Pictures’ Spider-Man: Brand New Day with a new fan experience called Spidey Tracker. The online tracker lets fans follow Spider-Man sightings, events, and content drops ahead of the movie’s July 31 release.
The partnership with Sony Pictures gives Spider-Man fans something to play with before the film arrives, while also giving Samsung’s Galaxy Z Flip, Galaxy Z Fold, and Galaxy Watch roles in the movie’s cast. For anyone already following the movie rollout, Spidey Tracker is the new place to check for updates.
Spidey Tracker is inspired by a device used in the film by Ned Leeds, played by Jacob Batalon. In the movie, Ned uses Samsung Galaxy devices to track Spider-Man. Samsung has turned that idea into a real interactive online experience.
The site includes Spider-Man sightings, campaign events, easter eggs, fan posts, and new content tied to the movie. It is available at SpideyTracker.com and through the X account @SpideyTracker.
The massive Samsung campaign is rolling out in 35 countries, so this is a broad global campaign rather than a small regional tie-in. The company also plans to bring the campaign into real-world locations, with possible appearances at venues, live events, creator videos, and Samsung Experience Stores.
On the product placement side, the Galaxy Z Flip, Galaxy Z Fold, and Galaxy Watch will appear in Spider-Man: Brand New Day. The Z Flip gets the portable-device angle, while the Z Fold and Galaxy Watch are used by Ned as part of the Spider-Man tracking setup.
Spider-Man: Brand New Day opens exclusively in theaters on July 31, 2026. Fans can visit Spidey Tracker now and keep checking for new sightings as Samsung and Sony Pictures add more campaign updates through the summer.
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