Windows Phone Marketplace Arrives in 22 New Countries and App Search to be Refined

Microsoft has announced that it has launched its Windows Phone Marketplace in 22 new countries and hence made it easier for users globally to make purchases or complete downloads from it. The countries from which users will now be able to access the Windows Phone Marketplace are Bulgaria, Costa Rica, Croatia, Estonia, Iceland, Latvia, Lithuania, Romania, Slovakia, Slovenia, Turkey, Ukrain, Venezuela, United Arab Emirates (UAE), Bahrain, Iraq, Saudi Arabia, Qatar, Kazakhstan, Israel, Thailand and Vietnam.

Besides the addition of countries, the company also revealed its plans to implement a few changes to its App Marketplace to “clean-up spam” and improve the search capability. A post on the developer blog says, “To help address that, this week we’ve started reviewing the keywords that developers assign to their apps and removing ones that aren’t relevant. You can learn more about this cleanup effort in Todd Brix’s post on the developer blog. It will take us at least several weeks to complete our review, but our expectation is that you should start seeing more relevant search results when it’s done, particularly for our popular apps.” Could this be in preparation for the addition of Windows Phone 8 Tango applications or is the company just looking to “clean-up” its ‘search’ feature?

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