Non-profit organization Worldreader recently set up a campaign to provide more than 100,000 ebooks to students in sub-Saharan communities in Africa. In a follow-up move to that initiative, the NPO has teamed up with Spanish soccer giants Barcelona FC in the hope to bring 1 million ebooks to students in outlying areas that are currently limited in terms of access to books with special regard to public school students. Worldreader has also been deeply involved in a study that spanned a year, on how access to Kindles affected reading test scores and attitudes towards literacy.
The announcement of the new initiative came today and David Risher, CEO and co-founder of Worldreader said, “Worldreader is committed to putting a digital library in the hands of all the children throughout the world’s developing countries, and we’re thrilled with the support of FC Barcelona to send 1 million ebooks to students in Africa. Together, Worldreader and Barca are connecting students with their heroes to awaken their passion for reading and improve their lives.”
In essence, Worldreader is using prominent members of the Barcelona soccer team including Lionel Messi, Xavi Hernandez, Eric Abidal and Seydou Keita to motivate students to read through the love of soccer and their favorite players. If you’re looking to support this initiative, you can make a donation to a dedicated site that Worldreader has established for this specific program. Apparently, a $5 donation to millionbooks.worldreader.org will purchase one ebook for a student in the program.