Amazon just launched GameCircle, a new service for game developers that gives some social abilities to games via leaderboards which keep tabs with everyone’s scores and makes things a little more competitive. On an individual basis, GameCircle will also track players accomplishments to keep them engaged with the game so they come back and play… one more time.
Finally, it introduces a sync mechanism so that games can synchronize the current state of the game onto the Amazon cloud to allow players to continue playing from exactly where they were at but on another device. For example, you could imagine playing a game comfortably from a tablet at home and continue on the go on a smartphone.
With this offering, pretty much any player who has an Amazon account can get started in seconds, but it will be interesting to see if Amazon can outperform the competition like Apple, Zynga and others who offer competing services. None of them are quite truly alike, but developers still have a choice to make. So far, Amazon has convinced a few partners to join, but it will take a few months to see if more jump on board. Developers can sign up here.