Internet analytics company comScore has just released the latest data from its Video Metrix service, a comprehensive viewing intelligence platform that provides transparent and end-to-end video measurement in the online video marketplace. The data that was released last week showed that more than 184 million U.S. Internet users have watched 36.9 billion online videos in July, with over 9.6 billion views on video ads.
In the Top 10 Video Content Properties by Unique Viewers category, Google sites driven via YouTube bagged the top spot last month with 157 million unique viewers. Facebook and Yahoo trailed second and third with 53 million and 48.7 million unique viewers respectively. On the other hand, the Top 10 Video Ads Viewed category revealed that Google sites scored the highest with 1.5 billion ads, followed by Hulu with 1.2 billion, and Adap.tv with 1.1 billion.
Additionally, the time spent watching video ads totaled to an estimated 3.9 billion minutes, with Adap.tv delivering the highest duration of video ads at 627 million minutes. As for the Top 10 YouTube Partner Channels by Unique Viewers category, VEVO kept its top position in the ranking with 43.9 million viewers followed by Machinima with 25.3 million viewers and Warner Music with 24.9 million.