Facebook hosted its first earnings conference call last month with Mark Zuckerberg highlighting the social network’s vision and strategy in moving forward. Facebook was quick to admit that it was not doing so well in terms of advertising, prompting the team to work on new ways to generate more revenue from mobile ads. Today, the developers at Facebook are introducing a new mobile ad system for applications. Facebook’s Vijaye Raji said that the new system aims to boost app downloads while helping developers grow their business with an ad unit that helps them reach and reengage their users.
Talking about the initial success it has done so far, Raji added that during the past 30 days, they were able direct people to the Apple App Store and Google Play 146 million times via clicks from channels such as news feed, timeline, bookmarks and App Center.”Mobile ads are an additional way to drive people to apps. When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it.” he said. Facebook is conducting the tests together with a few sets of beta partners. To learn more about how it works, you can visit Facebook’s developer blog.