MoviePass is a movie theater subscription service that allows its members to attend unlimited* movies for a monthly fee (monthly fee allows members to see one 2D movie per day in theaters that accept major credit cards).
The company has launched a new proprietary payment card technology available on smartphones (iPhone, soon on Android). This new geo-location based technology, available for MoviePass members, acts like a debit card.
Using the MoviePass mobile app members check-in at the theater of their choice, select a movie and a showTime, then they can retrieve their tickets at the theater kiosk using their MoviePas membership card, just like they would use a credit card.
The invite-only launch will be rolled out to current members and to the 75,000+ people on MoviePass’ waitlist. Current members are able to invite up to 10 friends to join the service.
MoviePass is offering variable price testing with a national average of $29.99 a month.
According to the company, during its nine months period of closed beta-trials, MoviePass members increase their movie theater attendance by as much as 64 percent.