Most folks would say that the iPad mini has been priced out of range from its target competitors – namely the Google Nexus 7 which was manufactured by Asus and the Amazon Kindle Fire HD. Well, the thing about tablets in the 7” segment is this – they’re priced to move, and Barnes & Noble wants to be in on the game as well with a recent announcement of a price reduction being introduced for their 8GB NOOK Tablet 8GB, 16Gb NOOK Tablet, and NOOK Color which will now retail for $159, $179 and $139, respectively, being made available at nearly 700 Barnes & Noble stores as well as hundreds of Barnes & Noble College Bookstores if you prefer to shop at brick and mortar outlets. For folks who are too lazy to go out and drive, there is always the option to make your purchases online.
Will this cause even more pressure on the iPad mini? Chances are not, as there will always be a segment of the population who would be willing to fork out more than normal for certain brands, and folks who want to maximize the number of features on their consumer electronics device for each hard earned dollar spent would settle for the aforementioned tablets, and perhaps with the price reduction by Barnes & Noble, so too, will they consider the NOOK Color and NOOK Tablet this coming holiday season.