We’re sure that there are many of you guys out there who love to check into locations via Facebook – I know because I am one of them. Well the good news is that Facebook is looking to capitalize on those check-ins, and we say good news because not only will this benefit Facebook, but it will benefit users as these check-ins will be “exchanged” for free WiFi. According to reports, it seems that Facebook is currently trialing some sort of pilot program in which they provide some businesses with “Facebook routers” which provide free WiFi hotspots to customers.
In exchange for the free WiFi, customers will just need to check into their location and they will then be directed to that business’s Facebook page, where depending on the business, deals and special offers could also be given to those that check-in. This is not only a win for the user who gets free WiFi, but also to the business that gains more exposure, but also for Facebook who will get the free data which helps create more specific ads. This doesn’t mean that those who refuse to check-in don’t get the free WiFi – in fact the WiFi will still be provided but will require a password that should be given by the establishment.