The rumors were right. Earlier this year, reports surrounding Dell’s plan to end its smartphone business were first heard. Today, the company is finally confirming it. Speaking at the Dell World Conference in Texas, Jeff Clarke, the Vice Chairman and President of Dell’s Global Operations and End User Computing Solutions, alluded that Dell has no plans of building smartphones. Instead, the company will put its focus on the PC industry saying that PCs are still the preferred devices among many professional because they drive “productivity and content creation.”
Clarke adds that the bring-your-own-device (BYOD) business policy and cloud computing trends have led to a “blurring of the distinction between personal devices and professional devices,” therefore creating new opportunities for Dell in the end user computing space. “We’ve been really clear about smartphones – we’re not going to do smartphones. We’re not going to be in the smartphone hardware business. We’re going to provide smartphone solutions, we’re going to be the preferred BYOD provider of solutions in the marketplace,” he added.